An increasing number of education systems in the Asia–Pacific, Europe and beyond confront challenges of downscaling and intensified domestic competition caused by declining demographics and/or stagnant economies. Such shrinkage may discourage Australian institutions from engagement with these markets. Yet through a strategy of helping well-selected in-country partner institutions, through win-win knowledge sharing, to enhance capabilities in program design and manage international mobility and even governance practices, sustainable opportunities with modest resource commitment are attainable. Becoming a partner that enables local institutions to aim for sectoral leadership in educational innovation is key. The presentation reports lessons from an ongoing cross-regional study of downsizing higher education systems, funded by a Japanese KAKEN research grant. It also profiles particular cases of successful partnership strategies by Australian institutions, both universities and secondary schools, in the Japanese market.
The session will:
*map concisely, through key metrics, countries that exhibit shrinkage or stagnation in the scale of their secondary and higher education systems
*highlight that while increased domestic competition between institutions inhibits opportunities for Australian providers to direct recruit students, a subset of such markets nonetheless present opportunities
*demonstrate how marketing strategies need to centre on partnering with domestic institutions in ways that strengthen their own capability for leadership, rather than threaten their market position further
*draw lessons from illuminating case studies of Australian institutional success stories in the Japanese market
*situate the analysis in a more general account of the types of institutional commitment that are required on the Australian side to make such partnerships work.