As information has become more transparent than ever, the role of education agents must also evolve. By examining the difficulties education agents face during student recruitment and marketing activities, this session will uncover the new ways of marketing by studying business cases from our and other industries. The second half of the session will discuss how the core functions of education agents should change in the era of artificial intelligence, 5G and mobile-centred service delivery. The flaws of the traditional agent-provider relationship will be reviewed and new ways that agents and providers can cooperate to build the education industry will be discussed.
Through discussion of market trends, participants will gain understanding of why traditional marketing methods have become less effective. By studying business cases from other industries (e.g. Alibaba), education agents and providers will gain insight into how marketing has changed in the modern era and how to adapt to this change. Participants will be given opportunities to think about how to build the relationship between agents and providers to suit the future world.