Christopher Pokarier is a professor in the School of International Liberal Studies, Waseda University, Japan. He has undergraduate and master’s degrees in journalism and government from The University of Queensland and a PhD from the Australian National University. Before joining Waseda in 2004 he was senior lecturer in international business at Queensland University of Technology, Australia. Professor Pokarier teaches courses on corporate communication design, creative industries, enterprise and governance (comparative capitalisms). He also teaches workshops on negotiation at both Waseda and Keio universities. In addition to his faculty roles, he served for 10 years as Counsellor in Waseda’s International Division, advising on the development and management of study abroad programs. His core research interests centre on place branding, the future of the university campus in a virtual age, higher education marketisation in comparative perspective, and the challenges presented by downsizing education systems (funded by a JSPS Kaken grant).